Data-Driven Strategies: Building a Safer Pedestrian Environment

John R. Campbell IV, P.E., RSP₂, is the Director of Traffic Engineering Safety Services at Traffic Analysis & Design Inc. (TADI), where he serves public and private clients in Wisconsin and other nearby states. John has over 19 years of professional experience and is passionate about building partnerships at state and local levels to reduce crashes, changing human behavior and investing in safety. John enjoys time with his wife and two girls, and teaching tricks to their dog, Peanut the Pug.

John Edlebeck, P.E., is the Director of Public Works for the Village of Whitefish Bay. He brings over 40 years of experience in public works and engineering roles throughout the states of Wisconsin and Illinois. Most recently, he led pedestrian-focused initiatives throughout the Village of Whitefish Bay, successfully leveraging data and funding to create a safer environment for its citizens.

Michael May, P.E., PTOE, RSP₁, brings 22 years of traffic safety and operations experience to his position as Senior Traffic Engineer for the City of Wauwatosa. Michael actively engages with internal and external partners to deploy design and operational strategies that promote safe streets for all. He believes that eliminating traffic deaths and serious injuries is achievable, and centering design on pedestrians and bicyclists is a key to achieving that goal.